THE TOUR BEGINS IN MINNESOTA
June 27 – July 2 | NEW HOPE ICE ARENA
The TOUR presented by SOFLO kicks off in hockey country — Minnesota.
We’re bringing the heat up north with a week of high-level 3v3 action featuring NHL, AHL, college, and pro talent — all captured by our full media team and backed by our growing lifestyle brand. Expect electric plays, elite content, and an atmosphere that blends raw competition with summer vibes.
This isn’t just a hockey event. It’s a statement.
Fast-paced. Media-first. Culture-driven.
What to Expect:
Elite-level 3v3 games
Top players from around the world
Live content creation & social coverage
Merch drops and giveaways
Packed stands and community energy
The TOUR presented by SOFLO kicks off in hockey country — Minnesota.
